Here are some of the major advantages of Streaming TV:
• Low-cost, impression-based advertising. Clients only pay for actual views. Ads are served up individually. So you only pay when your commercial is actually playing on a device
• Streaming users are continually increasing, providing more opportunities for advertisers
• Streaming is widespread. It can be accessed by many platforms, networks and apps.
• Streaming has expansive reach. Any household with internet connection can access streaming TV.
• Streaming ads can be targeted to specific demographic, in specific zip codes.
• Advertisers get complete 24/7 access to analytics with detailed reports to monitor their campaign’s performance. They can see:
a. What device the audience watched their commercial on
b. How long they watched it
c. Which network, app or platform they watched it on
d. Which TV show they were watching